Orangetheory Fitness TikTok
Almost all viral videos center around humor and authenticity, which generally takes time and energy. However, presenting genuine wit, combined with a subtle brand reference, can generate a huge amount of awareness at zero cost.
Top 3 Benefits of TikTok
- Brand awareness
As mentioned above, TikTok presents a great opportunity to grow brand awareness. This is achieved through balancing general humorous content with brand promotion. A further benefit is how the TikTok algorithm takes into account the location of the user. TikTok videos that were made in the same country, city, or suburb as you, are prioritized in your feed. This can help uniquely connect with your local community.
Advertise on TikTok
So, if your business is thinking about using TikTok and you’re not quite sure if it’s right for you or maybe your audience isn’t there yet, we highly encourage you. But if you get in there right now, you will be able to grow your brand quicker and easier. You’ll get more reach and engagement.
Continuing from TikTok’s location-based algorithm, connecting with prospects in your local area with videos, can turn into gym members and sign-ups. This can be achieved through an address or contact details on your profile page.
Early Advantage of TikTok Ads
Like all social media platforms, TikTok has developed ‘TikTok Ads’ to allow brands to pay for advertising. As TikTok is still in the early phases of paid media, there is less to no competition, which allows for more reach and engagement, at a lower CPM.
Top 3 Limitations of TikTok
Virality of content
Each day, certain trends may go viral on TikTok, gaining millions of likes and views. However, it’s safe to say that staying on top of these trends is difficult. You must know the ins and outs of pop culture, references, and the overall zeitgeist of internet meme culture. This is difficult to stay on top of, which may be seen as a barrier.
Lack of ad history performance
The lack of competition in the TikTok ad space also serves as a double-edged sword. There are less data and a lack of consensus over the do and don’ts of TikTok ads.
Limitations of the medium
As TikTok is strictly video-based content, you are not able to have text or photo posts. This somewhat limits the content output, as well as making ads have a somewhat higher production cost.